The programme now includes three levels of technical and marketing integration so partners can easily access and leverage the market leadership of HP. Partners can accelerate their time to market through the use of HP ILM integration tools, technologies and services, and they can increase their revenue potential through HP's go-to-market services.

Through the programme, HP and its partners will deliver enterprise-wide solutions based on industry standards so customers can deal with the explosive growth of digital content. In addition, customers benefit from easily implemented solutions that use partner self-qualified applications and HP technologies.

"Customers increasingly want to capitalize on the vast amounts of data that they are storing and turn it into a business advantage", stated Frank Harbist, vice president and general manager of ILM and storage software, StorageWorks Division, HP. "Unlike storage-only vendors, HP and its partners can provide customers with a complete portfolio of industry-standard technology that allows them to control and access their information from a broad range of devices and applications."

HP works with partners to offer ILM solutions that solve key challenges facing customers, including cost of storage, scalability issues, interoperability, data replication and adherence to various regulations.

Customers benefit from interoperability testing and integration certification by partners through HP's open application programming interfaces (APIs), which provide customers with predictable installation and ongoing operations. Key HP ILM partners using HP APIs include Princeton Softech, OpenText and ADIC.

Princeton Softech's Optim Enterprise Data Management solution enables customers to apply business policies that govern enterprise application data from creation to disposal. Optim interoperates with HP StorageWorks XP, EVA and MSA disk arrays and is also integrated with HP StorageWorks Reference Information Storage System (RISS). The integration allows clients to deploy cost-effective, tiered storage strategies, support compliance initiatives, and gain optimal business value from their enterprise applications and databases.

Open Text's email archiving solutions enable organizations to manage the rapid growth of corporate e-mail, reduce storage costs and improve server performance. HP and Open Text have also integrated and tested enterprise content management solutions based on the HP StorageWorks XP family of disk arrays. In addition, HP and Open Text collaborate in the fast-growing SAP data archiving market, where the companies plan to self-qualify additional ILM products that will quickly help meet customer needs.

Advanced Digital Information Corp.'s (ADIC) StorNext data management software integrates with the HP Media Storage solution to provide media companies a highly effective system for producing, accessing, storing and broadcasting digital content. The HP and ADIC solution allows customers to save time and improve the efficiency of their business processes through high-performance file sharing across multiple operating systems and automated migration of digital assets between a variety of storage platforms, including the HP EVA disk arrays and EML tape libraries.