Bank of Ireland buys AlphaServers to measure and increase profit

Dublin, 03 December 98 Bank of Ireland has purchased Compaq AlphaServers to run its new profitability systems. Compaq, along with its partner Profit Management Group (PMG), will provide systems software and consulting for the managers.

The new application at Bank of Ireland meets its needs for customer profitability, and product and organizational profitability information. PMG's software allows the bank to measure profitability at the customer level, giving managers better account control and measurement.

The system will also help Bank of Ireland determine: local market profitability reporting showing the impact of channel usage on profitability, product, sector, channel and unit profitability information, channel capacity utilization and how effectively customers are using new and existing delivery channels.

Bank of Ireland is the country's largest bank with US $30 billion in assets. The bank already bought Compaq systems in the past.

Sandra Wermer