Lippincott and MedCases close deal to jointly develop and market Internet-based medical education products

Philadelphia 08 May 2000Lippincott Williams & Wilkins, a leading medical publishing company, and MedCases, a major Web-based provider of interactive medical education products, have closed an alliance to provide medical professionals, residents and students with a powerful new combination of print and electronic education products. These new products will apply MedCases' problem-based on-line learning method, which uses medical cases where "simulated patients" present specific medical complaints, and the user solves the cases for educational credits.

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Lippincott Williams & Wilkins (LWW) will provide related content, in both print and electronic form, from its library of thousands of medical textbooks, reference sources, journals, newsletters and periodicals. This content will support the cases, which are developed in conjunction with top medical schools and physicians across the United States.

"Our customers love the interactivity of Web-based learning products, but also value integrated access to in-depth explanatory material from leading textbooks", stated Keith Cox, President of MedCases. "Through this alliance, we are bringing together the best of medical publishing and Internet-delivered medical education."

"For many years, Lippincott Williams & Wilkins has provided medical students and professionals with the most comprehensive medical information available, with some of our texts known as the definitive reference in a specific medical field", commented Jay Lippincott, President of LWW. "Now, this quality information can be used to interactively educate by solving the medical problems of MedCases' virtual patients, for a more complete medical education experience."

The jointly developed products will target both medical students and residents working towards their degrees and licensure, and medical professionals, who are required to earn continuing medical education credits to maintain their licenses. These products will be introduced beginning in June 2000, and will be marketed through a combination of Web-based distribution and traditional sales techniques.

For medical students, LWW and MedCases will develop Web-based services featuring content from LWW's acclaimed United States Medical Licensing Exam (USMLE) review books with MedCases' case-based educational content.

Products designed for medical school and resident training programmes are speciality specific and organised around a comprehensive curriculum designed to meet an institution's clinical requirements for students. Medical teaching institutions may subscribe to the service on an annual basis and use the products as an integrated part of their core curriculum or as a supplement to traditional teaching methods. This unique approach allows for convenient access to problem-based learning tools which provide students with increased opportunities for learning and retention.

For professionals, MedCases and LWW will develop Web-based products using LWW content, initially targeting the medical specialities of women's health, paediatrics, family medicine, and general surgery. MedCases and LWW will create and operate problem-based learning Web sites organised around LWW's best-selling references in the selected speciality areas. The Web sites will provide interactive learning opportunities that feature specific content and cases integrated with the topics covered in the on-line text.

Founded by medical professionals, MedCases provides a problem-based approach to on-line education that uses time-tested instructional methods combined with the power and convenience of the Internet. The result is a Web-enabled learning tool that delivers high quality medical education in a complete, convenient and personalised format. MedCases is based in Philadelphia, Pennsylvania.

Also Philadelphia-based, Lippincott Williams & Wilkins is a leading publisher of health information for physicians, nurses, clinicians and students. LWW provides essential information for health care professionals in print and electronic formats including textbooks, over 250 journals and periodicals, CD-ROM, and Intranet and Internet-based products. Lippincott Williams & Wilkins is a unit of Wolters Kluwer International Health & Science, a group of publishing and information companies offering specialised publications and software in medicine, nursing, pharmacy, science and related areas.


Leslie Versweyveld

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