IVD-net to launch new cycle of "E-marketing in Life Science" seminars

Freital 12 July 2000VMWC partner In Vitro Diagnostic Net (IVD-net), a distributor of in-vitro diagnostics which is organised as a virtual community and a market place for laboratory medicine, successfully started a seminar called "E-Marketing in Life Science". The first seminars took place in Frankfurt, Berlin, and Dresden. Now IVD-net is preparing for the next cycle of seminars starting in autumn 2000, using the motto: "Skyrocket your business to success!" You really should not miss this brilliant Seminar in German language.


Today, the Internet offers tremendous chances in creating added value for a more efficient communication without having to exceed planned budgets. For the health care sector, these types of solutions are requested more than ever. The Web engagement of established companies as well as of start-ups has been significantly increasing in the field of life science. Which of these companies is satisfied with its present solution however?

At the same time, a few number of Internet pioneers are already making vast profits in e-business. In principle, both categories of enterprises can dispose of the same technological basis, such as similar hardware and software for e-commerce. Where then resides the big difference between the two of them?

The answer does not need to be searched in technical details but in the e-marketing approach. This is what the IVD-net seminar is all about. It is based on years of practical experience acquired by Dr.-Ing. Martina Dressel, who is the seminar tutor, and supported by very convincing examples from business practice, which allow to show companies the ropes of substantial cost reduction and optimised business processes on the Internet.

The IVD-net seminar cycle will be offering unique and specialised knowledge on Electronic Marketing and also transmitting the requested skills to provide businesses with customised Web strategies for immediate use. The seminar content includes the following items among others:

  • e-mail marketing
  • efficient Web presentation
  • Web presentation marketing
  • public relations in the virtual world
  • business models on the Web
  • generating turnover as an on-line business

You can attend one of the following seminar sessions:

  • 24 October 2000, Frankfurt, 9 am-5 pm;
  • 7 November 2000, Munich, 9 am-5 pm;
  • 5 December 2000, Düsseldorf, 9 am-5 pm

The seminar price is fixed at 400,- euro plus VAT. For detailed information and registration, please contact Mrs. Kerstin Ring. Tel.: +49-351-6444572. More information is available at the IVD-net Web site.

Leslie Versweyveld

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