HealthCentral's QuickStart Web package helps promote U.S. medical services to international patients

Emeryville 11 July 2000Medical Center of Boston International Inc. (MCBI), a multi-speciality medical services and technology company, has selected QuickStart Web product, developed by HealthCentral.com, a leading on line provider of health care e-commerce and content, to build MCBI's Web site. MCBI plans to use the Web site to promote the services of the company and its 250 affiliated physicians to a worldwide audience.

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By using HealthCentral.com's QuickStart Web product, MCBI can quickly and easily integrate a rich set of health content and applications from HealthCentral.com with the MCBI's internal content to create a sophisticated Web site which customers and potential customers will find informative and engaging.

"The Internet has become a valuable resource worldwide for people seeking information about health care services and health-related issues. As such, the Internet provides us with the perfect vehicle for informing people in all countries about our facilities, our services, and our physicians", stated Dr. Khalid Moidu, director of Telemedicine for Medical Center of Boston International Inc. "HealthCentral's QuickStart Web package provides a highly cost-effective way for us to create a first-rate Web site in a fraction of the time it would have taken to build it in-house. QuickStart really gave us a jump start in providing compelling and interactive content to promote our services on line."

The QuickStart Web product enables health care organisations, like the MCBI, who wish to create a world-class Web presence, to build or improve dramatically their Web site in as little as two weeks. QuickStart enables companies to offer their customers interactive health tools and high quality content and services without the high costs traditionally associated with developing and maintaining a consumer health care Web site.

QuickStart offers health care organisations a way to maximise customer retention, create additional revenue streams, attract new customers, improve operational efficiency, lower costs, and enhance marketing efforts. By integrating sophisticated applications and content into a health care organisation's Web site, QuickStart provides the ability to offer customers a personalised experience, as well as timely, in-depth health information.

"A well-designed, customer-oriented Web site enables leading health care organisations to deliver their message to a vast global audience", stated HealthCentral.com Vice President of Business Development, Peter Morris. "It's gratifying that the top health care organisations in the country, such as Medical Center of Boston International, are recognising the value of HealthCentral.com's expertise in quickly and cost-effectively delivering these services and are selecting HealthCentral.com to provide the architecture for their sites."

The Medical Center of Boston International, as a multi-speciality medical center, co-ordinates the provision of a combination of high quality, cost-effective care, using the best trained physicians and best equipped hospitals in the Boston area. This is done in a practice atmosphere which provides a compassionate and friendly experience for international patients and their families. By acting as the patient's advocate, MCBI provides the best possible care at a reasonable cost with special attention to each patient's needs and concerns. In addition, by providing telemedicine and e-health services, MCBI is able to help and facilitate the care of patients locally in their country, thus decreasing the number of patients travelling abroad for care.

HealthCentral.com is a leading provider of on line health care e-commerce and content to consumers through the HealthCentral.com network, which includes HealthCentral.com, HealthCentralRx.com, RxList.com, and HealthCentral.ca. This network of information services provides consumers with highly personalised interactive tools, including topical newsletters, personalised health information pages and personalised health risk assessments.

HealthCentral.com's on line drug store, HealthCentralRx.com, has more than 23.000 SKUs of health-related products and has access to 85 PBM contracts. HealthCentral.com also acts as an applications service provider by designing, hosting and maintaining private label Web sites for hospitals and other health organisations. HealthCentral.com recently acquired Vitamins.com, a leading e-commerce provider of vitamins, minerals and supplements.


Leslie Versweyveld

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