adam.com to expand Internet product line with three specific health content offerings

Atlanta 11 July 2000adam.com Inc., a business-to-business provider of on line health information, has now available three new on line products that significantly expand the company's on line offerings. These novel Internet-based products offer adam.com's syndication customers the opportunity to provide their end users with engaging and interactive health content on some of the currently most important medical topics.

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The adam.com Pregnancy Health Center contains more than 80 informational topics including tests and procedures. In addition, the product includes tools, such as ovulation and due date calculators, and frequently asked questions. The users will understand the foetal development process throughout each trimester as well as learn about labour, delivery, and post-partum issues, such as emotional changes and breast-feeding. Further, the Pregnancy Health Center is enhanced with adam.com's signature medical illustrations, interactive presentations, and award-winning animations.

adam.com's Surgeries and Procedures provides a powerful series of more than 140 Web-enabled presentations on common surgeries, tests, and procedures. These graphic presentations cover a variety of medical and health care topics, from gastrointestinal and neurological conditions to emergency care and first aid. The Surgery and Procedures presentations offer a visually engaging way to understand complex medical topics, and are a perfect complement to adam.com's well known best-selling Health Illustrated Encyclopaedia.

adam.com's Outdoor Health provides users with an indispensable resource for outdoor recreation, travel, and sports related information. This content has been developed by Dr. Paul Auerbach, Clinical Professor of Surgery in the Division of Emergency Medicine at Stanford University, the editor of "Wilderness Medicine", the medical community's definitive textbook on outdoor medicine, and the author of "Medicine for the Outdoors".

The Outdoor Health product is enhanced with 84 unique colour illustrations and offers about 400 articles on first aid and emergency care, symptoms, environmental-related concerns, major and minor medical concerns, and injury and illness prevention. "We believe these new products continue the company's ten-year history of producing the finest health education products available anywhere, and we hope that millions of on line users will learn and benefit from them", stated Robert S. Cramer, adam.com's Chairman and CEO.

For more than a decade, adam.com has been at the forefront of developing the world's most interactive and engaging health and medical information. Today, through partnerships with companies including Yahoo! Health, Healtheon/WebMD, Merck-Medco, the National Library of Medicine, and Pearson Education, adam.com has quickly become the leading creator and syndicator of on line health and medical content to millions of consumers, professionals and students around the world.

adam.com's proprietary content library features a medical encyclopaedia covering 4000 diseases and conditions; 40.000 medical illustrations; health education presentations; 3D image models; virtual "fly-thru's" of the human body; Internet-ready and broadcast-quality animation; and also topic-specific health centers on pregnancy, children's health, and outdoor medicine.


Leslie Versweyveld

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