Today, the Internet offers tremendous chances in creating added value for a more efficient communication without having to exceed planned budgets. For the health care sector, these types of solutions are requested more than ever. The Web engagement of established companies as well as of start-ups, hospitals, physician practices and networks has been significantly increasing in the field of life science. Which of these parties is satisfied with its present solution however?
Yet, a growing number of Internet pioneers are already making vast profits in e-business and on-line marketing. In principle, all categories of enterprises can dispose of the same technological basis, such as similar hardware and software for this type of business. What then can be the reason for the big difference between them?
The answer does not need to be searched in technical details but in the e-marketing approach. This is what the IVD-net seminar is all about. It is based on years of practical experience acquired by Dr.-Ing. Martina Dressel, who is the seminar tutor, and supported by very convincing examples from business practice, which allow to show enterprises the ropes of substantial cost reduction and optimised business processes on the Internet.
The IVD-net seminar cycle will be offering unique and specialised knowledge on Electronic Marketing and also transmitting the requested skills to provide businesses with customised Web strategies for immediate use. The seminar content includes the following items among others:
- e-mail marketing
- efficient Web presentation
- Web presentation marketing
- public relations in the virtual world
- life science business models on the Web
- generating turnover as an on-line business
- where is the health care market heading for?