National Library of Medicine to renew medical content licensing agreement with adam.com

Atlanta 04 April 2001The National Library of Medicine (NLM), part of the U.S. National Institutes of Health, has renewed the agreement it has with adam.com Inc., a creator and syndicator of health information for the e-Health and e-Learning markets. NLM will license adam's Health Illustrated Encyclopaedia, which contains over 10.000 indexed pages of health and wellness information, for use on NLM's popular Web site MedlinePlus. The agreement between adam and NLM provides option renewals for two successive one-year terms.

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NLM will equally connect the Encyclopaedia to over 4500 health science libraries through the National Network of Libraries of Medicine, an organisation dedicated to increasing public access to information which will help people to make informed decisions about their own health. Under the agreement, NBC affiliate WRC-TV in Washington D.C. will be able to access the health content from MedlinePlus.

MedlinePlus, NLM's on-line library of medical data for health professionals and consumers, receives over five million page views monthly, according to on-line usage statistics. With more than 250 million searches conducted at NLM's Web site annually, it is one of the most visited destinations on the Internet for health information.

"There is a growing trend for the U.S. government to use the Internet as a tool to convey essential health information to the public", stated Robert S. Cramer, Jr., adam.com's chairman and CEO. "The National Library of Medicine is breaking new ground by setting the standards for communicating health information to consumers. Together, our goal is to help people in all walks of lives make better care decisions and lead better lives, consequently."

Relaunched in August 2000, MedlinePlus emphasises user-friendly features, disease- and condition-specific content, and information on medications. Visits to the Web site have more than doubled since July 2000. "Good information is the best medicine, and we are proud the National Library of Medicine is a trusted resource for people all over the world", explained NLM's director, Dr. Donald Lindberg. "To further broaden consumer access to quality health information, we are working with medical libraries and community health centres to extend the reach of our content."

NLM collects materials in all areas of biomedicine and health care, as well as works on biomedical aspects of technology, the humanities, the physical life, and social sciences. The collections stand at 5.9 million items consisting of books, journals, technical reports, manuscripts, microfilms, photographs, and images. Housed within the Library is one of the world's finest medical history collections of old and rare medical works. NLM is a national resource for all U.S. health science libraries through a National Network of Libraries of Medicine.

adam.com develops and syndicates Web-enabled medical and health-related information products. These products combine physician-reviewed text, medical illustrations, animation, 3D models, and interactive tools. The company's experience in developing products for the educational market enables it to create products which explain complex medical and health subject matter in a way that is easily understood and retained by the end user. More news about adam.com can be found in the VMW March 2001 article On-line health content provider adam goes "Tango" in Spanish and Portuguese.


Leslie Versweyveld

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