Netpartnering helps NetDoctor health portal roll out in France

London 18 July 2001The on-line partnership specialist,, has been contracted to identify, rank, and negotiate the highest quality content deals to support the roll-out of NetDoctor, Europe's largest health portal, into France. The deal is estimated to be worth 1 million euro. NetPartnering will play a key role in syndicating content to the most appropriate partners in what will be viewed as highly strategic deals. To this end, NetPartnering will utilise their Paris-based consultants for local market analysis to ensure it identifies those companies which place a high strategic value on solid and credible medical information service.


NetDoctor is a European e-health company with a presence in seven major Internet markets which are the United Kingdom, Germany, Austria, Denmark, Norway, Sweden, and now France. NetDoctor provides individual care and health services for consumers, physicians, and chronic sufferers. Over 500 health care specialists from around Europe work with NetDoctor in creating high quality information and services. The localised NetDoctor sites and communities offer daily health news feeds, facts about diseases, treatments and healthy living, a drug database, more than 250 discussion rooms, interactive health tests, "Ask the Doctor" services, live events, wireless services, and much more. According to Gallup Web Measure, NetDoctor attracts more than one million users every month. will effectively support the site's business development in France. Through close collaboration with NetDoctor, the company will carry out comprehensive analysis to identify new partners, followed by immediate implementation utilising its trademark performance-related model. Alex Ballantyne, the International Sales Director of NetDoctor, explained that NetDoctor has already been rolled out to six countries: the United Kingdom, Denmark, Sweden, Norway, Germany, and Austria. "Today, we are looking to expand in Southern Europe, starting with France and then, most probably, Italy and Spain. To develop the business quickly, we needed to join forces with a consultancy that could offer immediate implementation, quick pace analysis, and fast negotiations."

Alex Ballantyne continued that NetPartnering has good calibre consultants based in France who were able to immediately grasp the value proposition of the site. "This meant we did not have to recruit personnel locally and in addition they already had a physical presence in the major markets out there, which will help to quickly build up the business. NetPartnering works mainly on a performance-related model so in effect, they share the risk as well as the benefit of this venture and that inspires a great sense of trust and security."

Raffaele Apostoliti, CEO of NetPartnering, commented: "Our aim is to achieve the one million euro sales target in France in the first year. No single company has the information, resources, and know-how to develop and maintain such a competitive edge in Internet business, which is why effective alliances are of such critical importance. In today's climate, these alliances are a necessity for survival and long-term Internet business success. This is an exciting project and I really look forward to working with the experts at NetDoctor, in order to get the site up and running in as short a time frame as possible." launched in the United Kingdom in March 2000 and has offices all over Europe including France, Italy, and Spain. Since its inception the company has achieved confirmed orders in excess of 5 million euro and a blue-chip client-base which includes JP Morgan; Hewlett-Packard Europe; Telecom Italia; Mobilcom; OnBanca; Britannic Money, a provider of flexible mortgages; and HdP Group, the publisher of the Corriere Della Sera, La Gazzetta dello Sport and Il Mondo, and part owner of clothing groups, Fila and Valentino.

Leslie Versweyveld

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