Full-scale marketplace operation of the GVS Registry service started with the historic Jacobs family "chipping" procedure on May 10, 2002. The procedure was performed by Jeff Jacobs' physician, Dr. David Wulkan, at the Surgical Associates of Palm Beach County. Surgical Associates, located in Boca Raton, Florida, is the first Authorised VeriChip Center. The Nate Isaacson procedure was performed by Dr. Harvey Kleiner at The Family Health Place, the Authorised VeriChip Center located in Sunrise, Broward County, Florida.
VeriChip is a miniaturised, implantable, radio frequency identification device (RFID) which can be used in a variety of security, emergency and health care applications. About the size of a grain of rice, each VeriChip is composed of FDA-accepted materials and contains a unique verification number which can seamlessly integrate to the GVS Registry via a proprietary VeriChip scanner. Instant access to such vital information as allergies to medications, medical device implants, pre-existing medical conditions, and emergency contact numbers could save lives in an emergency and enhance the peace of mind of subscribers and their family.
The new GVS Registry service is hosted and maintained by Digital Angel Corporation's state-of-the-art, FDA-compliant operations centres in Riverside, California and Owings, Maryland. Complementary, 24/7 call-center services are provided by a physician-supervised staff of support associates in Owings, Maryland.
The GVS Registry service will initially support VeriChip subscribers in South Florida who will be "chipped" during the company's initial product rollout. Performed under the supervision of the company's first Authorised VeriChip Center in Palm Beach County, the rollout will feature the use of the first ChipMobile, a medically equipped mobile unit that will deliver VeriChip to initial target markets such as elder care centres, critical care facilities, and Generation Y events. The Palm Beach County rollout will last until June 30, 2002, at which time the company expects to move into other geographic markets and initiate nationwide distributor alliance programmes.
Company executives described the business model and the market rollout plans for VeriChip's personal verification applications in the health care arena. Applied Digital's President, Scott R. Silverman, explained that the rollout involves three main categories:
- VeriChip Subscribers: individuals who decide to "get chipped",
- Authorized VeriChip Centers: health care facilities where the "chipping" procedure takes place, and
- VeriChip System Affiliates including hospitals, EMTs, search and rescue units, and urgent care clinics that will use the proprietary VeriChip scanners to read Subscriber VeriChips.