AuntMinnie.com introduces Virtual Colonoscopy Digital Community sponsored by E-Z-EM

Tucson 03 June 2002AuntMinnie.com, one of the fastest-growing on-line resources for radiology professionals worldwide, has launched its new Virtual Colonoscopy Digital Community. This feature is designed to deliver customised, targeted colon diagnostic technology content to the medical imaging community via the AuntMinnie.com Web site. The new Virtual Colonoscopy Digital Community has been made possible through the sponsorship of E-Z-EM Inc., an international designer, manufacturer and marketing promotor of contrast media for gastro-intestinal tract radiography.

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Virtual colonoscopy, also known as CT colonography or CTC, is a new diagnostic tool for examining the large bowel or colon to detect polyps and cancers. This innovative technology visualises the gastro-intestinal tract using advanced CT imaging and 3D computer reconstruction of that image data. The virtual colonoscopy examination combines a CT scan with sophisticated image processing software to allow radiologists to examine and evaluate the inner surface of the colon in 2D and 3D.

"AuntMinnie.com has earned a powerful reputation for providing accurate and consistent content for medical imaging professionals worldwide", stated Anthony A. Lombardo, President and CEO of E-Z-EM. "Virtual colonoscopy continues to build momentum within the medical imaging community. E-Z-EM is very pleased to partner with AuntMinnie.com to provide real time information and news about this valuable diagnostic tool."

Dr. Phillip Berman, President of AuntMinnie.com, stated: "The growing role and impact that virtual colonoscopy technology will have on medical imaging provides an exceptional opportunity for AuntMinnie.com. We believe that the Virtual Colonoscopy Digital Community will satisfy the need for distilled, quality information on this topic, and help our members make more informed decisions regarding the use of this diagnostic imaging tool."

AuntMinnie.com is a premier on-line information, transaction, and education site for all individuals affiliated with the diagnostic imaging market. Rich in timely, original content and customer-centred products and services, AuntMinnie.com is designed to enhance the professional lives of its members through interaction, participation, exchange, and commerce. AuntMinnie.com Inc. is a wholly owned subsidiary of Eastman Kodak.

E-Z-EM has recently introduced a complete tool kit for virtual colonoscopy. This product line consists of the InnerviewGI 3D imaging workstation; LoSo Prep and NutraPrep patient-friendly colon preparation products and nutritional meal kits; a tagging agent trade-named Tagitol to help practitioners distinguish pathology from colonic residue; and the PROTOCO2L carbon dioxide colon insufflation system. More information on E-Z-EM is available in the VMW April 2002 article E-Z-EM introduces PROTOCO2L colon insufflation system and InnerviewGI workstation for virtual colonoscopy.


Leslie Versweyveld

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