Radiology Corporation of America educates medical industry on PET scanning through MindBlazer's Webcasting

Boca Raton 19 August 2002Radiology Corporation of America (RCOA), a provider of positron emission tomography (PET) imaging services, is committing to a unique Webcast solution for providing clinical and technical education to referring physicians. RCOA has selected MindBlazer Inc. to deliver Webcasting strategy, development and production. The initial Webcast modules will be launched at the end of August 2002, with additional content added on a regular basis.

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"The tremendous benefits of PET scans in detection and management of disease are not yet widely known within the referring physician community", stated Steve Atkinson, vice president, RCOA. "MindBlazer is helping us close the current knowledge gap by educating referring physicians in a novel way that is both self-directed and effective."

"Our goal for RCOA is to leverage the Internet as a broadcast channel, thereby attracting and holding the attention of a targeted audience", stated Bill Whitley, president, creative director and co-founder of MindBlazer Inc. "We plan to hold the audience's attention through the use of fast-paced, high-value content. Webcasting will allow RCOA to provide high-quality, educational content to more than 200.000 health professionals at any time. This Webcast will educate the medical community and further establish RCOA as the industry leader in PET scanning."

The Webcast will contain striking visuals that are branded with RCOA's corporate look. All content will be broken into logical segments for easy access to specific modules. Reference resources such as white papers, more than 150 PET case studies, in-depth lectures by leading PET experts, frequently asked questions and Web links will be provided.

RCOA is offering the overview modules created by MindBlazer free of charge; many of the linked, in-depth materials will also be available without charge. Case studies and in-depth lectures accredited for continuing medical education (CME) require registration and a nominal fee.

RCOA has two partners in developing the high-quality Webcast resources. These partners are the University of California Los Angeles (UCLA), a pioneer in both research and clinical practice with PET, and the Academy of Molecular Imaging (AMI), the professional association for PET clinicians, researchers, technologists, and business people.

"We decided that Webcasting offers a credible and accessible means to reach a larger target audience than was feasible with traditional print media", stated Monroe Meyerson, chairman, Radiology Corporation of America. "This Webcast is a very important part of our corporate strategy. MindBlazer understands the importance and has been very responsive and professional in creating and integrating component modules."

"The PET market is extremely competitive", stated Allen McGee, chief executive officer, Radiology Corporation of America. "RCOA competes with more than two dozen companies. In order to stand out, we focus intensively on quality and depth of services. MindBlazer complements RCOA's philosophy as we reach out to the referring medical community with a variety of highly focused learning modules that clarify the specific clinical roles and capabilities of PET."

RCOA initiated PET imaging services in 1999, providing scanning to hospitals on a per-procedure basis, enabling hospitals to avoid high capital costs of the new technology. RCOA offers both mobile and fixed site PET imaging, as well as innovative joint ventures with hospitals, clinics, and provider groups.

PET imaging shows physiologic changes due to disease in living tissue. PET differs from traditional imaging techniques such as Computed Tomography (CT) and Magnetic Resonance Imaging (MRI), which show anatomic detail but not the physiologic uptake. PET is considered complementary to anatomic techniques, offering information not available by other means that can be superimposed on CT images to show both the presence of disease and the anatomic detail required for planning treatment interventions.

Patients undergoing PET scans receive injections of a safe, simple sugar labeled with signal-emitting tracers that collect in the various organs targeted for examination. A sophisticated computer then translates the signals into images. Since PET is highly sensitive to these functional changes, it can help diagnose abnormalities faster than other methods, thus reducing diagnosis and treatment times.

PET is most often used for diagnosis, staging, restaging and monitoring response to therapy among cancer patients, but PET also has roles in detecting heart disease and neurologic conditions such as Alzheimer's disease. The Radiology Corporation of America is a provider of positron emission tomography (PET) scanning services. RCOA provides a depth of technical, clinical, billing, marketing, and educational support services that lead the industry. Currently, RCOA has 12 PET scanners serving more than 65 hospitals.

Headquartered in Charlotte, North Carolina, MindBlazer Inc. provides Webcasting strategies to help companies achieve their sales, marketing and training goals. MindBlazer bundles Webcasting and other streaming, interactive media solutions with services including marketing, customer relationship management (CRM) and content optimisation so that organisations can easily and effectively transfer knowledge to targeted audiences.


Leslie Versweyveld

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