Franklin issues The Merck Manual and Oxford clinical handbooks for mobile use
Burlington 06 September 2002Franklin Electronic Publishers Inc., a worldwide provider of handheld electronic books and medical reference products, has launched its PDA version of the top-rated "The Merck Manual of Diagnosis and Therapy, Seventeenth Edition". This premier publication is used by more medical professionals worldwide than any other general medical textbook and has continuously been published longer than any other English language general medical text. In addition, Oxford University Press announced Franklin's launch of handheld editions of two of the top clinical medicine handbooks: "Oxford Handbook of Clinical Medicine" and "Oxford Handbook of Clinical Specialties".
The new handheld editions are available for all PDA platforms, including Palm OS, Windows CE/Pocket PC, Symbian OS as well as Franklin's own eBookMan OS devices. This means that virtually all medical PDA users can now access "The Merck Manual" and these Oxford Handbooks anytime, anywhere, via their Palm, Handspring (Visor and Treo), Sony Clie, Handera, HP's Compaq IPAQ, Casio, Nokia Communicator, and Franklin's eBookman devices.
"The Merck Manual of Diagnosis and Therapy" contains information on the signs and symptoms of diseases, the most common diseases and disorders by system, psychiatric and dependency disorders, adverse drug reactions, medical emergencies, clinical procedures, and much more. The Seventeenth Edition is available instantly via download at Franklin's Web site as well as preloaded on MultiMediaCards (MMCs).
With Franklin's PDA edition, users now have access to these unique capabilities:
- Quickly locate the most relevant information through a comprehensive Index that jumps directly to a topic from a user's keyword or key phrase.
- Scalable file sizes to accommodate available handheld memory.
Franklin and Merck have worked together to deliver handheld editions of Merck's Manuals since 1994. Merck & Co. Inc. is a research-driven pharmaceutical products and services company. Merck discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures.
As far as the Oxford publications are concerned, "the number of medical PDA users is increasing in the United Kingdom and many customers have asked us for the Handbooks for PDAs. Now these users can access their favorite friends in the pocket in this new mobile format", stated Alison Langton, Medical Publisher for Oxford University Press.
"The Oxford Handbook of Clinical Medicine" is the definitive, best-selling Handbook of medicine in the world. The text is based on considerable clinical evidence, taking into account new guidelines and information from the UK Centre for Clinical Excellence, where appropriate. The contents includes the following chapters: Bedside philosophy; Epidemiology; History and examination; Symptoms and signs; Cardiovascular medicine; Chest medicine; Gastroenterology; Renal medicine; Endocrinology; Neurology; Rheumatology; Oncology; Surgery; Geriatric medicine; Infectious diseases; Haematology; Clinical chemistry; Reference intervals; Eponymous syndromes; Practical procedures; Emergencies, and more.
"The Oxford Handbook of Clinical Specialties" reflects the best medical practice and evidence-based medicine and includes: Obstetrics and Gynaecology; Paediatrics; Psychiatry; General practice; Ophthalmology; Ear, nose and throat disease; Skin disease; Orthopaedics and trauma; and some unusual eponymous syndromes; Anesthaesia; and Pre-hospital immediate care. Each PDA title is available for download for $59,95.
Oxford University Press has published medical books since 1906, and now has over 1000 titles in print. Their list ranges from paperbacks for patients, through medical student texts and clinical handbooks, to multi-volume international reference texts. They also publish a number of important medical and biomedical journals, in paper and on-line.
Franklin Electronic Publishers Inc. is the exclusive producer and distributor of ROLODEX Electronics brand of personal information management products. Franklin has sold more than 27.000.000 electronic books and currently publishes more than 200 titles, including dictionaries and bilingual dictionaries; encyclopedias; Bibles; entertainment titles; education and tutorial publications; and medical reference works.
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