Siemens signs exclusive distribution agreement with Platinum Medical for U.S. mobile C-arm market

Hebron 01 July 2004Siemens Medical Solutions has established an exclusive distribution agreement for sales of mobile C-arm fluoroscopy products in the United States with Platinum Medical Inc., a national distribution company specializing in the sales and marketing of surgical imaging equipment and ancillary products.

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"Siemens is committed to growing its mobile C-arm business and has made a substantial investment in the development of new mobile C-arm products, including our recent introduction of the ARCADIS family of mobile C-arms", stated Michael Monahan, division manager of the Siemens Medical Solutions Special Systems Division. "This relationship with Platinum Medical provides us with the type of sales organisation we believe is best suited to meet our growth objective in this segment of our business."

Siemens expects the relationship to capitalize on the company's investment in C-arm products, and on Platinum's success in this focused market. Under this agreement, Siemens will provide product, technical service and marketing resources. Platinum will provide the mobile C-arm sales and clinical applications expertise.

"The commencement of our partnership with Siemens is obviously a major milestone for our company", stated Chuck Oddo, president of Platinum Medical Inc. "In terms of imaging technologies in surgery, which is the entire focus of our business, mobile C-arms are a vital component. With this relationship, we benefit not only from Siemens' commitment to technology leadership but also the strength and reach of the Siemens brand."

Mobile C-arms are mobile fluoroscopic systems that provide surgeons and interventionalists with real-time X-ray visualization of the anatomical area of interest. The use of mobile C-arms has continued to grow and expand in recent years with the growth in minimally invasive surgical techniques, many of which require fluoroscopic guidance.

Platinum Medical Inc., with headquarters in Hebron, Kentucky, distributes surgical imaging equipment and related consumable products throughout the United States. The company's sales agent organisation consists of over 70 dedicated surgical product specialists and the company employs a national customer service and support staff of 15 employees.

Siemens Medical Solutions of Siemens AG, with headquarters in Malvern, Pennsylvania and Erlangen, Germany, is one of the largest suppliers to the health care industry in the world. The company is known for bringing together innovative medical technologies, health care information systems, management consulting, and support services, to help customers achieve tangible, sustainable, clinical and financial outcomes. Employing approximately 31.000 people worldwide and operating in more than 120 countries, Siemens Medical Solutions reported sales of 7,4 billion euro, orders of 7,8 billion euro and group profit of 1,1 billion euro for fiscal 2003. More company news is available in the VMW July 2004 articles Siemens introduces new hybrid imaging product line at Society of Nuclear Medicine Conference 2004 and Siemens launches 64-slice Computed Tomography scanner with enhanced performance for heart examinations


Leslie Versweyveld

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