Comcast Corporation will support the pilot study by providing an IP data connection that enables patients participating in the study to communicate with CADV interactively and receive personalized information. The pilot study will test how well patients use a TV-based health care platform as well as the extent to which patients and health care providers adapt to this new type of interactive health care delivered over broadband.
Through advanced, easy-to-use remote patient management technology, such as Motiva, Philips aims to improve the productivity of health care providers and empower patients to take a more active role in managing their own health. This in turn can help health care organisations deliver more effective care at a lower cost.
"In the United States, approximately 78 percent of health care spending is on chronic conditions. In fact, cardiovascular disease, the number one killer in the United States, costs over $225 billion per year", stated Jay Mazelsky, general manager of the new ventures business unit for Philips Medical Systems. "This includes congestive heart failure, the leading cause of hospital admissions for people over 65, which afflicts about 5 million patients. So home-based patient management solutions, which improve quality of life for the chronically ill and are easy to use by both patients and clinicians, can help address these health care challenges."
Cardiovascular Associates of the Delaware Valley, in co-operation with Philips and Comcast, is enrolling 60 chronic heart failure patients in Cherry Hill, New Jersey, to have a prototype of Philips' personalized health care communication platform installed in their homes. CADV care staff will use a secure, two-way broadband IP data connection and a modem provided by Comcast to share personalized, non-emergency health care reminders and educational information with patients in a familiar, intuitive and interactive video-rich manner through the patient's television set.
Patients do not require a subscription to Comcast's high-speed Internet service or any other products. Philips will install a set top box and home monitoring devices that patients can use to measure their vital signs, such as weight and blood pressure. Patients will also receive a customized remote control from Philips, specially designed to meet the needs of elderly users. The trial began October 4, 2004.
The goal of the new Motiva communication platform is to provide an engaging, interactive experience for chronic disease patients by delivering personalized health care information, medication schedules, and educational video content on demand; providing positive reinforcement through daily vital signs and health status feedback, interactive surveys and messaging to encourage a healthy lifestyle, diet and exercise; connecting patients to their health care providers for "virtual office visits"; and by offering connectivity to family members to enable them to provide additional support.
"We envision this technology as a virtual house call to promote daily contact with patients that have chronic disease and who would benefit from continuous monitoring and care", stated Jeffrey H. Kramer, MD, Fellow of the American College of Cardiology, principal investigator for Cardiovascular Associates. "It has the potential to help us optimize clinical care by enhancing physician-patient interactions, improving medication compliance, and making patients more active participants in their health care management. We believe this approach will enhance the patient's quality of life while simultaneously reducing the cost of urgent clinic visits and emergency hospitalizations."
Commenting on Comcast's role in the pilot study, Mark Coblitz, senior vice president of strategic planning at Comcast explained: "Our network investments have yielded a tremendous capability to securely deliver interactive, targeted, and user-friendly video, data and voice services. We're participating in this trial to explore how we can use our powerful, two-way broadband platform in new ways to support and deliver an expanding array of services to the public."
Royal Philips Electronics of The Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of $32,8 billion (29 billion euro) in 2003. With activities in the three interlocking domains of health care, lifestyle and technology and 166.800 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, colour television sets, electric shavers, lighting and silicon system solutions.
Cardiovascular Associates of the Delaware Valley is a 23-person group of cardiologists dedicated to providing full service cardiovascular care to patients in the southern New Jersey area. CADV is also a participant in cardiovascular research trials aimed at further advancing management of patients with cardiovascular disease.
Comcast Corporation is principally involved in the development, management and operation of broadband cable networks, and in the provision of programming content. The company is the largest provider of cable and broadband services in the United States, serving more than 21 million cable television customers and more than 6 million high-speed Internet customers. The company's content businesses include majority ownership of Comcast Spectacor, Comcast SportsNet, E! Entertainment Television, Style Network, G4techTV, The Golf Channel, International Channel and Outdoor Life Network.