The guide is a business tool that describes and analyses the impact that the emerging technologies of RFID (radio frequency identification), wireless and connectivity will have on the health care industry and is designed to help companies comprehend the cost implications and benefits of these technologies. This report, written by Bradley H. Sokol, principal of Fast Track Technologies Ltd. (FTT) and VP, American RFID Solutions, focuses on the United States market, while analysing, at a general level, the impact international markets will have. The study will have an emphasis on the new medical supply chain and its integrated digital components.
Mr. Sokol conducted numerous studies and his conclusions were substantiated by several health care-oriented business leaders. A year in development, this exhaustive study identifies trends; provides information on the emerging technologies; analyses the regulatory environment; demonstrates creative ways to obtain funding; and suggests entrepreneurial market solutions.
The handbook offers the health care vendor an understanding of the medical industry's multi-disciplinary buying and decision motivators. It provides a competitive analysis and product application insight for 150+ emerging technology health care vendors for each level involved in the decision-making process at a hospital. Written for the entire health care community, it is tailored for readers with an interest in the sales, marketing and management dimensions of emerging technologies.
Within this framework, Mr. Sokol has projected the acceptable minimum future revenue investment in health care technology. This in turn will address the high quality and accuracy of patient care, based on future patient expectations within the health care delivery system.
This study is a compendium of today's human and industry drivers and offers strategies to address these threats. For example, the largest and fastest growth is projected after 2007, in hospital medical connectivity, due to several threatening driving trends: aging population, regulations (increasing medical-error deaths); labour (shortage of qualified health care personnel); inability to fund the health care technology infrastructure; and resistance to new, emerging technologies.
Mr. Sokol's approach to the industry covers topics seldom broached in this type of study and include:
- valuable marketing data concerning clients' attitudes towards these emerging technologies. These will help companies navigate the multi-level, decision-making process towards successful client-vendor relationships.
- in-depth analysis of government funds available to aid in the adoption of technology in health care.
- specific combined market projections that have never been publicly distributed, through 2010:
- Asset Tracking
- Instrument Tracking
- Hazardous Materials Tracking
- Patient Tracking
- Wireless Network Growth
- Medical Device Connectivity
- Enterprise Healthcare Software Suite Projection
- provides the facts of what it means to be RFID pharma compliant.