Given Imaging to launch advanced PillCam SB video capsule

Yoqneam 06 October 2005Given Imaging Ltd., Micron Technology and Zarlink Semiconductor are finalizing development of a third generation PillCam SB for the small bowel. The new capsule is expected to be commercially available in 2006. Doubling the frame rate from two to four frames (images) per second, the new PillCam SB will offer enhanced viewing capacity while increasing the capsule's operational time from eight to nine hours and incorporate new optical and image sensor technology to provide superior image quality.

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Coupled with Given Imaging's latest RAPID software platform, the new PillCam SB capsule is designed to provide the physician with more detailed and extensive information to improve diagnostic efficacy as well as user friendliness and efficiency.

Micron's complementary metal-oxide semiconductor (CMOS) image sensors and Zarlink's ultra low-power radio frequency (RF) transmitter chips are used in Given's PillCam SB video capsule and PillCam ESO for imaging the esophagus as well as the future PillCam COLON, which is currently in clinical trials.

"Since inception, Given Imaging has built a strong track record of advancing our line of patient-friendly, PillCam capsule endoscopes by incorporating Micron Technology's latest generation CMOS process technology as well as Zarlink's cutting-edge low power and wireless technologies. Our commitment to responding to the needs of our customers through continuous innovation will continue in 2006 and beyond", stated Gavriel Meron, President and CEO of Given Imaging.

"Micron's Digital Clarity CMOS sensors have set a standard for imaging excellence", stated Bob Gove, Vice President of Imaging for Micron Technology Inc. "Through our close collaboration with Given, we are enabling the PillCam SB to take yet another step forward in disposable medical imaging."

"Our custom solution for Given's product range is indicative of how Zarlink's ultra low-power and wireless technologies are proving indispensable for the health care and communications markets", stated Steve Swift, Senior Vice President and General Manager, Ultra Low-Power Communications, Zarlink Semiconductor.

For almost 30 years, Zarlink Semiconductor has delivered semiconductor solutions that drive the capabilities of voice, enterprise, broadband and wireless communications. The company's success is built on its technology strengths, including voice and data networks, consumer and ultra low-power communications, and high-performance analogue. More company news is available in the VMW July 2005 article Zarlink introduces world's first wireless chip designed specifically for in-body communication systems.

Micron Technology Inc. is a provider of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND Flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. More company news can be found in the VMW February 2005 article Enhanced Micron CMOS image sensor leads to new diagnostic applications for revolutionary PillCam.

Given Imaging is redefining gastro-intestinal diagnosis by developing, producing and marketing innovative, patient-friendly products for detecting gastro-intestinal disorders. The company is developing a complete line of PillCam video capsules for detecting disorders of the gastro-intestinal tract. The company's technology platform is the Given Diagnostic System, featuring the PillCam video capsule, a disposable, miniature video camera contained in a capsule, which is ingested by the patient. The PillCam SB capsule is the only naturally ingested method for direct visualization of the entire small intestine. It is currently marketed in the United States and in more than 50 other countries and has benefited more than 230.000 patients worldwide.

The PillCam ESO video capsule, which provides visual examination of the esophagus, has been cleared for marketing by the FDA. Additional capsules for visualization of the stomach and colon are under development. Given Imaging's headquarters, manufacturing and R&D facilities are located in Yoqneam, Israel. It has direct sales and marketing operations in the United States, Germany and France, and local offices in Japan, Spain and Australia. More company news can be found in the VMW December 2004 article Given Imaging's PillCam ESO as accurate as endoscopy in visualizing abnormalities of the esophagus.


Leslie Versweyveld

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