Thomson Micromedex named preferred hospital supplier of human Atlas 3D animations and to deploy medication information solution for Catholic Healthcare West

Greenwood Village 17 November 2005Blausen Medical Communications Inc., a global resource for scientific and medical illustrations in Houston, Texas, has contracted Micromedex as the preferred global hospital market supplier of its medical animation products. Micromedex will offer Human Atlas, a collection of 3D animations that help clinicians educate patients on adverse health conditions and treatment options. In addition, Catholic Healthcare West (CHW), the eighth largest United States health system based in San Francisco, will implement Micromedex' comprehensive medication information solution suite throughout their 40-hospital system. The Web-based product deployment will promote more informed and safer treatment decisions at the point of care. Micromedex is a part of The Thomson Corporation, specialized in enterprise-wide clinical knowledge solutions for scientific and health care professionals.


"This agreement represents tremendous value for health care organisations seeking an innovative technology solution to help their patients visualize complex conditions and treatments affecting the human body", stated Peter Green, senior product manager at Thomson Micromedex. "Whether they are preparing a patient for treatment or educating a family member, clinicians can use this extraordinary learning tool to demonstrate otherwise difficult-to-envision treatment concepts, for example, how a heart valve works or how ear tubes are inserted."

Human Atlas is an interactive CD-ROM that provides three-dimensional animated illustrations covering 150 topics that span general health to surgery. Each scientifically accurate animation is approximately one minute in length. Animations are accompanied by narration, still imagery, virtual reality models, and a text transcript. Human Atlas helps hospitals comply with Joint Commission on Accreditation of Healthcare Organizations (JCAHO) patient education standards.

Human Atlas is available as a complete collection or individual animations. It integrates easily with a hospital Web site, patient waiting room kiosk, or a health system's Intranet or Internet connection. Human Atlas can be loaded onto a laptop computer to enable a clinician to access the animations at the point of practice, for example, a patient's bedside.

"We're excited to partner with Thomson Micromedex to complement their proven patient education solution suite for hospitals", stated Bruce Blausen, president and chief executive officer of Blausen Medical Communications Inc. "Human Atlas' engaging multimedia platform represents a totally new but fundamental way of educating versus informing patients how to participate more fully in their own care. For nurses and doctors, animation is an easy and efficient learning tool without adding to their workload."

Blausen Medical Communications (BMC) Inc., Houston, is creator of one of the world's largest libraries of medical and scientific three-dimensional animations and stills, including the award winning Consumer Medical Atlas. Ranked as a top medical animation company, BMC's mission - to deliver digital content solutions that illustrate complex concepts to users in an educational, accurate and entertaining manner - reflect the creative blend of medical illustration, education, art, and technology. Founded in 1991 by Bruce Blausen, a medical illustrator, BMC's clients include hospitals, pharmaceutical, biotechnology, publishing companies, and others.

Catholic Heathcare West serves 22 million people in California, Arizona and Nevada. Physicians, pharmacists, nurses and other caregivers will have access to Micromedex Healthcare Series via the provider's secure system-wide Intranet connection at all facilities. The easy Web-enabled navigation reduces clinicians' search times, giving them quick access to the latest answers on disease, drug and toxicology information.

"Micromedex Healthcare Series was selected as one of our medication information resources because of the depth, breadth and quality of its evidence-based clinical content", stated Dan Ross, director of pharmacy integration at Catholic Healthcare West. "We at CHW are committed to ensuring all clinicians have access to the highest caliber of clinical information that supports and confirms treatment decisions."

At CHW, Micromedex will implement the following Healthcare Series drug content solutions: DRUGDEX, AltMedDex, DRUG-REAX, IV INDEX and Formulary Advisor. "Micromedex is excited to provide Catholic Healthcare West clinicians with accurate and consistent clinical decision support research to help them deliver better patient care, faster", stated Jay Katzen, vice president of marketing and product development at Thomson Micromedex. "The Healthcare Series fosters evidence-based practices in clinical operations to promote enhanced health and disease management and potentially reduces medication errors."

Catholic Healthcare West (CHW), headquartered in San Francisco, California, is a system of 40 hospitals and medical centres in California, Arizona and Nevada. Founded in 1986, it is the eighth largest hospital system in the nation and the largest not-for-profit health care system in California. CHW is committed to delivering compassionate, high-quality, affordable health care services with special attention to the poor and underserved. The CHW network of more than 7500 physicians and approximately 44.000 employees provide health care services during more than four million patient visits annually. In 2004, CHW provided $567 million in charity care and unsponsored community benefit.

The Thomson Corporation, with 2004 revenues of $8,10 billion, is a global expert in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of scientific research, health care, law, tax, accounting, financial services, higher education, reference information, and corporate e-learning and assessment. Thomson Micromedex, a part of Thomson Scientific & Healthcare, is the premier global provider of integrated clinical knowledge solutions that are delivered to clinicians whenever and wherever needed. Thomson, with operational headquarters in Stamford, Connecticut, has approximately 40.000 employees and provides services in approximately 130 countries.

For more product information you can visit the Thomson Micromedex Human Atlas to view a sample. More company news is available in the VMW November 2005 article Wireless medical content helps nurse practitioners make critical decisions.

Leslie Versweyveld

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