"The focus of the telemedicine market has shifted from curing to prevention", noted Frost & Sullivan Research Analyst C.R.Hema Varshika. "The need for efficient disease management together with the trend towards home care management will have a significant impact on the future of the European telemedicine market."
While telemedicine technology is penetrating a broader spectrum of medical specialities, government policies and reimbursement issues are restraining market development. "Telemedicine will be critical in European markets characterised by spiraling health care expenditure and an aging baby-boomer population", stated Ms. Varshika. "However, although certain countries have mandated the use of telemedicine, such policies have not permeated to all countries in the European Union (EU) due to disparities in laws between the various European countries greatly affecting the entry of new vendors into the market."
Telemedicine vendors need to focus on achieving uniform, European Union-wide regulation in order to simplify the process of entering newer markets. They also need to perform cost benefit analysis for other specialities that are growing in importance, such as dermatology and psychiatry.
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