Sobha Renaissance revolutionalizes business processes for telcos and service providers

Bangalore 21 May 2007Imagine operators such as Airtel, VSNL, and RailTel are able to define zonal partners (call these as "Contracts") such as cable operators or small network operators, and being able to assign them credit limits and connectivity type - dial-up, ISDN, WiFi, DSL etc. Imagine such "Contracts" are able to have their own customers (subscribers) who are further controlled by means of services, credit limits and connectivity methods. Imagine a subscriber is able to connect from his home in Bangalore over DSL, and also from an airport in Delhi using the same network access, and be billed to his home credit account.

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These are now made possible. A revenue share is defined for inter-operator business in the newly introduced system. Accounts are updated in real-time. The system can be enabled or disabled for the subscriber during any of this access time. It's all about subscriber convergence and single point control for telecommunication operators and service providers. Their business processes are revolutionalized by way of re-defining the service delivery process to maximising operating profits while retaining the subscription ownership. This is equally interesting for their subscribers and users. They can have one account with access to many service provider networks.

Sobha Renaissance Information Technology (SRIT) is poised to announce Dyna-Rate at the London Telecoms Fair 4th June, a revolutionary software engine for internet service provisioning and data delivery control. Dyna-Rate will enable the subscriber or end-user to decide the service and connection speed integrating pro-rata billing into the system. This service request is subscriber/user initiated through the service provider's portal. Dyna-Rate will allow for real-time subscriber billing as per service delivered to the subscriber at the time of delivery. This revolutionizes the current classification of data business by speed, time and volume. The system works with most of the new generation wired, wireless products, and comprises real-time mediation, provisioning, rating, and balancing engines.

Dyna-Rate is capable of configuring the network access server to allow protected services to be made available to a particular user upon receiving the request. The system has a tightly integrated accounting engine with modular customer relation management and an Integrated Voucher Management. It supports modular integration of content delivery platform and the SLA management platform. It also supports reversal of charge for undelivered services which can be tracked through the content delivery platform. Besides all this, the system supports tiered accounting and tiered subscriber management along with features like live disconnect and real-time subscription extension through integrated payment gateway. The modularity of the system enables hierarchy customisation to a minimum time-frame.

Mr. Phanikanth Kudapa, who heads SRIT's IP Technology Programmes, stated: "Till date, the user has had no choice but to receive whatever speed or service his fixed monthly plan would offer. Now, the user will decide what he wants. With Dyna-Rate the user will pay ONLY for what he uses and receives. The user can initiate service requests for gaining access to protected services through the service selection portal. High service definitions granularity allows services to be classified as Yahoo chat, e-mail, browsing TV channel-1 and so on. The system requires little or no manual intervention for provisioning, operator revenue-sharing, and subscriber control. Dyna-Rate allows for real-time subscriber billing as per service delivered to the subscriber at the time of delivery. This truly revolutionizes the current classification of data business by speed, time, and volume."

He further added: "In addition to Bandwidth on demand, we have broken the conventional paradigm of service creation and bundling by getting into extreme levels of granularities that are possible in service definitions. A service provider could now define things like "Mail Access" as a service. It would mean that the end user can subscribe to just the "Mail Access", with its own access speed setting and will not be able to do anything else but access mail services (SMTP/POP). Though it might sound complex, the end user receives the best interactivity levels from the system while opting for high speed etc. This makes the user feel more in command. Even the billing process becomes more transparent and logical. How better could anyone provide data services?"

SRITians are excited about launching this technology. With the bandwidth-on-demand engine, it's not only the retail subscribers but the corporate customers of the operators and service providers also who will derive enormous benefits. With this software engine, a service provider will be able to offer flexibility to its corporate customers to define different levels of Internet access to their internal users (employees). That's not all. These employees can be given access to their corporate subscription from any place, where the service provider has coverage. Only the corporate customer gets billed, not the employee. The Software engine provides a central-control mechanism to handle the high level of complexities for a national level data operator. For countries such as India, and for all types of customers, partners, and franchisees, all these can be done over just one deployment. The system delivers the same results even in a hosted mode, while addressing multiple network operators in a single deployment.

"I have consistently maintained that, at SRIT, a lot of significance is given to R&D efforts. Continuous innovation and rolling out world-class products is something that we truly believe in. The results are here for everyone to see. We have, today, in excess of 50 best of breed products in all the three high growth sectors - the Telecoms, Digitized Health Care, and the Enterprise space", stated Dr. Madhu Nambiar, SRIT's Co-Founder CEO.

The technology has the potential to revolutionize the way IP-based businesses are done. Assume a situation where the entire value-chain of the data network operators adopts this technology. It would result in significant cost savings for each network operation in the chain. It would avoid hefty monthly rentals, the consumer gets reduced access charge. This in turn would drive more subscriptions. The Software engine works on real-time and, hence, network elements are capable of re-configuring themselves to cater to specific needs of a user. Service providers will find it attractive for several reasons - first, there is no manual intervention required to provision services, it encourages those "do-it-myself" kind of end-users, and second, the revenues are guaranteed together with partner revenue shares. This technology integrates an on-line payment interface enabling the users to extend current subscriptions or receive multiple services available through the subscriber-self-selection-portal.

Sobha Renaissance Information Technology is the world's first SSE-CMM Level 5 assessed company and provides advanced, enterprise-class solutions to Fortune 500 companies globally. SRIT focuses on Application Software Development Services (hybrid onsite-offshore development model) across industry verticals and productized solutions in the Health Care, Telecoms and the Total Enterprise space. It is also assessed and certified for P-CMM Level 5, SEI CMM Level 5, BS ISO/IEC 27001:2005, ISO 9001:2000. SRIT is a six sigma practising company, and rated as "A Top 50 Fast Growing Technology Company" (Deloitte, 2006). More company news is available in the VMW May 2007 article SRIT to launch ACTchange, a framework enabling health care collaboration.


Leslie Versweyveld

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