Social networking site changes name to

Solvang 26 November 2007CareSeek Inc. has renamed its on-line social networking platform from to to better reflect its goal of providing consumers with nurses' recommendations on excellent physicians that provide quality care. CareSeek renamed the on-line platform, where nurses anonymously share their personal insights on physicians, based on feedback from more than 1000 nurses at the 2007 American Nurses Credentialing Center (ANCC) National Magnet Conference who reviewed the site. ANCC is the leading nursing credentialing organisation in the United States.


"The nurses fully support our goal to share their informed and trusted opinions to help consumers identify excellent physicians, but they were concerned that the previous name implied that the site would accentuate negative information", stated Gale Wilson-Steele, CareSeek's founder and CEO. "They wanted us to emphasize that they preferred to share positive information, which is even more relevant for selecting the right physician. We listened to their suggestions and aligned the name of the site with nurses' intentions to raise the bar in quality care by encouraging physicians to emulate the best practices of their peers."

CareSeek launched the renamed earlier this month at the 39th Biennial Convention of the Honor Society of Nursing, where nurse educators joined the site and added their reviews. "When we did see lower physician ratings we also saw equally constructive commentary that could help a physician improve his or her practice", stated Gale Wilson-Steele. "We are excited to see that our vision of 'getting better - together' is more than just a tag line."

Kim McAllister, a veteran emergency room registered nurse in San Francisco, praised the change. "The new name showcases the site's focus on recommending rather than just rating physicians. Nurses are always asked: 'Do you know a good doctor?' Well, now they can post their opinions about the doctors they work with and refer people to the site." is seeking 1 million physician reviews from nurses throughout the country. Since the free on-line consumer service was launched in September, several hundred nurses have posted between 1 and 50 physician reviews each. "We have a long way to go to meet our goal, but if the enthusiastic response we have received from nurse participants and their eagerness to share information about the site with their colleagues is extended to all 3 million nurses and allied health professionals, we are confident that we can achieve it", stated Gale Wilson-Steele.

Based in Solvang, California, CareSeek Inc. was established in 2006 to create an on-line resource for consumers seeking care. is a member of the CareSeek consortium of websites and provides nurses a platform for sharing their personal impressions of doctors. Through the CareSeek community, patients, families and medical professionals have the opportunity to contribute to a balanced viewpoint and open sharing of impressions providing health care consumers with the information they need to make better choices regarding their health care providers. More company news can be found in the VMW October 2007 article CareSeek launches and encourages nurses across the country to participate in on-line physician reviews.

Leslie Versweyveld

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