iPLATO mobile services reach 1 million patients in the United Kingdom

London 14 December 2007iPLATO Healthcare, specialized in mobile health promotion, revealed that coverage of their Patient Care Messaging services has risen to over a million general practitioner (GP) patients. Fuelling this growth has been the ground breaking platform combined with the company's unique service offering and expertise which allows its National Health Service partners to dramatically improve patient access and deliver powerful health promotion campaigns. With continued focus on delivering improved health of patient and populations in partnership with primary care organisations iPLATO expects reaching 10 million patients within the next 24 months.


To accelerate the growth of the company's service offering beyond text and voice messaging it has launched a mobile health portal framework targeted at access improvement, health promotion and support to people with long term conditions. iPLATO's NHS partners will start benefiting from the mobile portal framework and richer mobile health applications in the new year.

Tobias Alpsten, Managing Director of iPLATO, stated: "Reaching our first million patients is only a step on the way. There are more than 3 billion mobile handsets in the world today, each owned by a person for whom health is important, so there is a lot of room for growth. In addition to our in-house research and development efforts we actively seek partners with specific clinical skills to add to our overall service offering. We owe our health care provider partners and patients best-of-breed services. We expect many of these new, exiting, services to be delivered in partnership with universities, hospitals, clinical experts and other innovation companies across the world. We are especially interested in mobile applications that support people with long term conditions such as hypertension, diabetes, asthma, depression and coronary heart disease."

iPLATO is a privately owned innovation company, headquartered in London. Over the last four years the company has invested substantial resources towards overcoming the barriers to entry of the United Kingdom health care market and building a mobile health care business. In 2003, iPLATO was awarded a SMART Feasibility Grant by the Department of Trade & Industry to study the feasibility of a national implementation of a system to remind outpatients about scheduled appointments using text messaging technology.

Since completing the study, the company has built a promising business around its flagship service - Patient Care Messaging. The European Venture Contest, organised by the European Commission, recently recognised iPLATO as one of the top ten early stage technology ventures ready to "reshape their industry and to conquer the global market". The company featured on the Red Herring Europe Top 200 of companies to watch in 2006.

Leslie Versweyveld

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