Broadcom has demonstrated its Bluetooth Low Energy (BLE) technology at the 2010 Mobile World Congress, and has been showcasing how the company is making Bluetooth more relevant to people's lives and expanding it to a new range of low power devices.
The Bluetooth Special Interest Group (SIG) has ratified the BLE specification enabling a new wave of Bluetooth applications that connect devices with very low power requirements, including monitoring devices that use coin-sized batteries. BLE solutions will enable Bluetooth technology to be utilized in more wireless and mobile products than ever before. The opportunity for BLE solutions is significant, building upon Bluetooth, a technology that consumers already know and that has already been adopted in billions of electronic devices. The ease with which Bluetooth low energy solutions can be added into cell phones will help consolidate the market for low power consuming devices around Bluetooth rather than the existing handful of proprietary technologies.
Broadcom's new HDP profile enables mobile phones - and other devices - to conveniently connect to sensors and monitors for aggregating and displaying small amounts of data, allowing users to track the progress of workouts or monitor their heart rate, displaying this information on their handset screens.
Broadcom's BLE SoC solutions include extensive hardware and software innovations that will be made available across many of the company's Bluetooth products over the coming year. The first of these BLE offerings includes the Broadcom InConcert BCM2049 Bluetooth combo chip that supports BLE dual-mode operation. This cost-effective, high performance solution enables mobile phone manufacturers to extend the user experience of their handset products by supporting the coming wave of Bluetooth low energy devices. The BCM2049 is compliant with the BLE standard and has achieved qualification from the Bluetooth SIG qualification programme.
Making BLE broadly available in mobile phones will provide another connectivity option for developers of phone applications who seek to offer new and novel software products to handset users. Broadcom has been pushing Bluetooth into a greater range of products beyond more traditional hands-free and wireless peripheral applications, targeting remote controls for digital televisions and digital music players. BLE technology makes Bluetooth even more attractive for these applications and now adds health and fitness devices to the mix.
Craig Ochikubo, Vice President and General Manager, Broadcom's Wireless Personal Area Networking line of business, stated: "We continue to introduce technology and products that expand the Bluetooth ecosystem, broadening the universe of devices that can connect to smartphones and other mobile products. Our expanded BLE offering gives the smartphone more direct insight into its owner's health and fitness, enabling a new level of personalization and life style enrichment than ever before possible.""
Broadcom Corporation is a major technology innovator and global expert in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. The company provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support the company's core mission: Connecting everything.
Broadcom, one of the world's largest fabless communications semiconductor companies, with 2009 revenue of $4,49 billion, holds more than 3800 United States and 1550 foreign patents, and has more than 7800 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia. A Fortune 500 company, Broadcom is headquartered in Irvine, California, and has offices and research facilities in North America, Asia and Europe.