Doctor, what about your own ".MD" quality label on the Internet?

Beverly Hills 10 February 1999 Medical professionals, hospitals and businesses related to health care now receive the opportunity to obtain a unique Internet address which strongly enhances their visibility on the Web. Only recently, Professional Domains Inc., a Californian company based in Beverly Hills, has introduced a special and exclusive ".MD" (pronounced "dot md") domain registry to be used by the drug company that wants to be directly distinctive among its competitors or by the general practitioner who wishes to be immediately identified with the health care practice. Since the ".MD" top level Internet domain became available last December, more than six hundred names have already been registered by the medical community.

Advertisement

Medical professionals, hospitals and businesses related to health care now receive the opportunity to obtain a unique Internet address which strongly enhances their visibility on the Web. Only recently, Professional Domains Inc., a Californian company based in Beverly Hills, has introduced a special and exclusive ".MD" (pronounced "dot md") domain registry to be used by the drug company that wants to be directly distinctive among its competitors or by the general practitioner who wishes to be immediately identified with the health care practice. Since the ".MD" top level Internet domain became available last December, more than six hundred names have already been registered by the medical community.

Regular Web surfers already are familiar with frequently used domain names such as for instance ".com", ".org", ".net". The ".md" domain however is the first one designated for a specific profession. In the case of physicians, the letters stand for "medical doctor". For medicine and health care, an ".md" domain name has substantially more value than the common generic ".com", ".org", ".net" names, although they have a similar function. The new suffix for Internet traffic adds unique prestige and professional recognition to the owner of the ".md", keeping him "far from the madding crowd" of overwhelming Web sites.

Professional Domains has been established by entrepreneur Troy Javaher in conjunction with Frank Weyer and Gary Hecker, two intellectual property attorneys, specialized in advanced Web technologies. In fact, every domain name was assigned years ago by the International Standards Organization, which reserved an acronym for virtually each existing country as well as a few other ones for general use. Originally, the ".md" domain was allotted to the Republic of Moldova, one of the poorest former Soviet satellite states situated between Romania and Ukraine. As a result, Domain Name Trust, a broker company based in Bonita Springs, Florida, was down on it like a flash to pay hard cash in order to license the ".md" registry from the Moldovan government.

Professional Domains having lost the bid to Domain Name Trust, decided to partner with this company and buy part of the marketing rights for exclusive registry in the states of California and New York. Currently, the health care community is able to acquire the rights to use ".md" on personal Web addresses or e-mail for $299 a year. Some names have been reserved for free use or registry at lower rates by non-profit health organizations and charity associations. Medical professionals who already own a Web site and e-mail address with ".com" can switch to the value added domain name ".md" at any time, since Professional Domains is able to forward all incoming ".md" traffic to the existing Web site or e-mail account.

The ".md" domain will undoubtedly promote a richer and larger dissemination of medical and health care information on the Internet. The health care related Web sites will be much easier to discover by the Internet user. In addition, medical companies will have the opportunity to benefit from the branding and marketing power of a qualitative ".md" registry. Medical subscribers will receive full assistance from Professional Domains to create perfectly customized and completely functioning turn-key ".md" Web sites. Medical people all over the world, what are you waiting for to conquer the Web and still be of better assistance to the health care customer out there?


Leslie Versweyveld

[Medical IT News][Calendar][Virtual Medical Worlds Community][News on Advanced IT]