America's Health Network introduces the Internet Health Mall

Nashville 19 January 1999 A new online superstore, specialized in health care products, has been launched on the Web recently. The Health Mall idea has been fostered by America's Health Network, a popular source of medical information on the Internet. America's Health Mall offers the customer a wide variety of health, fitness and medical products, from knee braces over vitamins to abdominal exercise machines.

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A new online superstore, specialized in health care products, has been launched on the Web recently. The Health Mall idea has been fostered by America's Health Network, a popular source of medical information on the Internet. America's Health Mall offers the customer a wide variety of health, fitness and medical products, from knee braces over vitamins to abdominal exercise machines.

America's Health Network supplies consumers with on-demand access to health news. The Web site contains a comprehensive health and medical library in which the user can search for thousands of health items. In addition, the visitor has access to personal health evaluations as well as record-keeping forms. Dynamic and informative tools are delivered in the form of a virtual human anatomy tour and webcasts of surgeries.

The AHN home page also focuses on hospital rankings and even offers the user a chance to interactively participate by submitting medical questions or personal health problems to a forum of board-certified physicians via e-mail. The user may count on receiving a personalized response. The AHN service equally has a cable counterpart, which is headquartered in Orlando, at the Universal Studios Florida. About nine million households in all of the United States are able to watch the programme through cable television or satellite.

The new Health Mall initiative perfectly corresponds with the aim to use the Internet in an alternative way in order to improve the quality of the citizen's life, as stated by AHN president, J. Tod Fetherling. The Web visitor dealing with a medical problem can address the issue via a full service package. The user can consult specific doctor's information, skim the news on advanced surgery methods, take a virtual tour with the anatomy explorer, check out a related webcast and purchase the adequate product to soften the pain.

Products are available from Bollinger Fitness Equipment, Omron Healthcare, General Physiotherapy, ReboundAir or Ab-Doer Abdominal Fitness Systems. They reside under the principal categories of sports medicine, orthopedics, disability and home care devices, fitness equipment and accessories, pain management, alternative medicine, arthritis, first aid, wound care, health professionals, documents and reports.

The documents and reports division includes studies about the ranking of top hospitals in large metropolitan areas. The visitor can freely consult the outcome on the Web or purchase the complete report. America's Health Mall has also entered into partnership with a few other important retailers, such as PetPak, Aftercare, Fresh Flower Source, MedOptions, MotherNature.com, Apogee Video, WellnessMedia Videos, Amazon.com and eToys.com.


Leslie Versweyveld

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