According to the article "New Developments in Neurological Surgery", which appeared in the March 1999 issue of Medical Data International's magazine MedPro Month, new technologies in the areas of imaging, navigation and localization, as well as brain mapping and stimulation are reshaping the neurological surgery market and creating significant novel market opportunities for companies, that are well-versed in integrating advanced imaging, sensing, tissue ablation, microsurgical, and information technologies.
Advances in surgical navigation and localization technology are driving the image-guided surgery arena. The majority of the important players in image-guided neurosurgery have either introduced or substantially enhanced their product portfolios to respond competitively to the leading position of Sofamor Danek Group (SDG) in this market place. SDG's share of the approximately $121 million worldwide market in 1998 for surgical navigation products will probably decline, as a result of sales gains made by Elekta and several other companies.
Another notable trend in the neurosurgery market, that certainly is not fully exclusive to this area, is a proliferation of joint ventures and cross-utilization of technologies. This development is reflective of the general need to reduce the overall costs of doing business in the medical device industry. Through the sharing of products or technologies, companies are minimizing the risks and development costs necessary to field completely functional systems in an environment, characterized by a multitude of smaller niche markets, regulatory hurdles, pricing pressures and tight margins.
The article published in MedPro Month features ample insights into neurological surgery market participants and their products. Topics covered include spine surgery innovations, brain mapping, interventional neuroradiology, functional brain diagnostics and interstitial radiosurgery. Also discussed is deep brain stimulation, a new technique holding promise as an alternative to traditional thalamotomy procedures.
The MedPro Month magazine provides in-depth analyses of the United States and worldwide medical technology marketplaces and growth areas of tomorrow. Each issue includes profiles of specific medical markets, like cardiovascular and musculo-skeletal surgery, oncology, biomaterials, anaesthesiology/critical care, and home/self-care products and services. The publication is available by annual subscription. Individual copies are sold for $125. Medical Data International, an IHS Group company, is a business knowledge company serving the medical technology and managed care segments of the global health care industry.