MicroStrategy Incorporated is a Virginia based company, which is specialized in enterprise decision support systems (DSS). The NDC Health Information Services provider has decided to implement MicroStrategy's recently issued DSS Broadcaster for both consumer and industry support in the pharmaceutical marketplace. DSS Broadcaster is designed to send highly personalized messages to many thousands of recipients via e-mail, fax, pager, and mobile phone. NDC plans to use the innovative tool in two different products. The first one constitutes the Intellect Care Alert for automated drug refill and compliance reminders towards patients and the second relates to the Intellect Rx Alert for Internet based critical market reporting for the benefit of industrial partners.
The Intellect Care Alert server will allow the pharmacies as well as the pharmaceutical manufacturers to set up a number of complimentary "reminder" services throughout the United States. In this way, consumers with a drugs prescription can log in the precise schedule data at special kiosks, installed at the drugstore, or even from home by means of an Internet connection. The system invites them to select whether they want to be reminded by e-mail, pager, fax or mobile phone about the exact times for taking their medicine or for refilling the drugs supply. The DSS Broadcaster executes the process while protecting the patient's privacy.
As a result, the patient receives strong and helpful support to follow the doctor's instructions and thus enhance the effectiveness of the drug therapy. A research study, recently published at the Johns Hopkins School of Public Health, indicates that close patient compliance has a positive influence on the general recovery rates. Patients who faithfully follow all the prescribed treatment instructions, tend to recover more rapidly and to suffer less. The Intellect Care Alert method adequately meets this kind of requirements.
MicroStrategy's powerful Information Broadcast Server equally pays large services in the second application, referred to as Intellect Rx Alert. Industry executives are able to subscribe to the Internet based service in order to receive individual reports or to select the system's alert function for timely warnings about important changes, reflecting on their specific business as pharmaceutical industrialists, on a specified time or event schedule.
A product manager, for instance, will be notified by e-mail at the exact time when the market share of an existing drug begins to decline. In the same way, a chief funding officer might receive weekly updates of the company's sales by means of fax messages. MicroStrategy's chief operating officer Sanju K. Bansal outlines the ideal combination of the DSS Broadcaster's capacities with NDC's creative information solutions in the pharmaceutical domain for useful assistance to both consumers and businesses.